PUP Lopez JMA’ers @ Araneta

PUP Lopez JMA’ers @ Araneta

Harrel M. Paycana

The Philippine Marketing Association (PMA) and the Association of Marketing Educators (AME) in cooperation with the Philippine Junior Marketing Association (PJMA) held the annual Strategic Marketing Conference and 3^rd Strategic Marketing Competition at Araneta Coliseum, Araneta Center, Quezon City last August 4, 2006 with the theme: Marketing Rocks.

Seven thousand students from 97 schools nationwide including the PUP Lopez, Quezon in particular from the Bachelor in Business Administration major in marketing students, attended the said activity.

Strategic Marketing Conference served as avenue for students to exchange valuable viewpoints on what is happening in the marketing field; it hoped to sustain the effort of producing future Filipino world class marketers.The conference started exactly 9:00 am with an invocation led by the PJMA President Ms. Aida Young Natanuan followed by the National Anthem.

Mr. Tom C. Banguias Jr., PMA President and MS. Cynthia A. Abella, President AME, delivered the opening remarks, Ms. Chere C. Yturralde the Co-Chairman of 2006 StratMark Conference introduced the keynote speaker Mr. Menardo G. Jimenez Jr., SVP, Retail Business Group of PLDT.The delegates took time listening to the following topics: Sports Marketing: Its Not Just a Game by Ms. Belen M. Fernando, VP Marketing Alaska Milk Corporation; MTV Phils: Marketing thru Entertainment by Mr. Jonathan R. Madrid, President, MTV Philippines; Nokia:” Sustaining Market Leadership through Creative Marketing” by Mr. Sandeep Khanna, Head of Marketing Nokia Phils. And Gunn Report: 100 Best Ads of 2005 by Mr. Joselito B. Ortega, Chairman and CEO, Brandlab, Inc.

The Araneta Coliseum was transformed into a festive arena during the special performances by the country’s top bands as intermission numbers in particular: Shamrock, Top Suzara, Itchyworms, Metafour, and the final presentation of Orange and Lemons

Second part of the event was the opening of the 3^rd StratMark Competition for students by Mr. Virgilio G. Ajero, VP Youth & Academe of PMA. The Finalists for the 2006 StratMark Competition are the ff: UP-Diliman, Dela Salle University– Taft, University of Sto. Tomas, Southville Foreign College and Ateneo de Manila University.

The Board of Judges was introduced by Mr. Edwin C. Mapanao, Chairman of 2006 StartMark competition and they were : Mr. Sandeep Khanna (Head of Marketing, Nokia Phils.) ; Tom Baguias (Pres. PMA) ; Grace Magno (Marketing Director, Araneta Center Inc.); Jade Tulio (VP-Marketing , HBC) and Mr. Jack Madrid (Managing Director, MTV Phils.). The UP-Diliman Marketing students team successfully defended the Nokia Case study and garnered the top honors in the 2006 StratMark Competition, they received the amount of P100,000.00 cash award from the Nokia Phils.